Banana rum, hard seltzer and letter-box cocktails: the hottest new alcoholic drinks for 2021

The hottest new alcoholic drinks for 2021The hottest new alcoholic drinks for 2021
The hottest new alcoholic drinks for 2021

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Drinks companies are predicting exciting things for 2021, from letterbox cocktails to low alcohol spirits, banana rum to hard seltzers. Here's what hot in the world of drink. 

Drink, like most things in modern life, is subject to the fickle fortunes of fashion. No sooner have you’ve mastered mixing the perfect Old Fashioned with which to impress your mates than everyone else has moved on to the sparkling sake.

It can be an impossible task predicting what drinks might be the most popular in any given year, but we’ve gazed into our crystal balls and have spied some top tipples we reckon are as good a bet as any for 2021.

Among them you’ll find new products hoping to cash in on some of last year’s biggest trends; a few more from categories hoping they might become ‘the new gin’; and some more familiar drinks that could well be due a change in fortunes.

But even if lady luck doesn’t point her fashion finger in their direction, don’t let that put you off - each one is delicious, regardless of who else chooses to drink it.

In recent years it has felt like vodka has been left behind in the spirit boom, but recently there are signs of life, with more artisan distilleries setting up to challenge the dominance of the big brands. 

The Isle of Wight Distillery is one of them, and its Mermaid Salt Vodka is a great new option for vodka drinkers: it’s clean, fresh and has a super smooth sipping texture, all enhanced by a touch of rock sea salt. 

Just the thing we’ve been waiting for to kick-start a vodka revival.